Marketing Manager
Great role for a Senior Marketing Executive or Manager, with social media and copywriting skills, and passion for the travel/hospitality space.
We usually respond within a week
Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.
The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.
We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.
Airport Dimensions Overview
Airport Dimensions want travellers to value their time at the airport. They continuously seek ways to open new dimensions in customer engagement - using a mix of enriching physical experiences and innovative digital services. From comfortable lounges to restful sleep pods, from convenient food ordering to contactless collection of duty-free, Airport Dimensions help improve the travel experience while critically helping airports maximize non-aeronautical revenue opportunities, retain airlines, and become more competitive.
Airport Dimensions has a growing network of locations at the world’s leading airports across the United States, Europe, Hong Kong and the Middle East. Under our brands, The Club, Club Aspire, Chase Sapphire Lounge by The Club, No1 Lounges and sleep ’n fly, Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers and has developed value-added experiences for over 50 airport and airline partners. We have exciting, rapid global growth, with new lounge experiences and brands launching in 2024 and beyond.
Purpose of the job
We are seeking an experienced and driven Marketing Manager to join our business at this critical time of high growth. Reporting to the Head of Marketing, you will play a pivotal role in developing and executing brand and marketing initiatives that will capitalise on existing and evolving business opportunities that will in turn enhance business performance, brand awareness and the reputation of Airport Dimensions’ products or services across both B2B and B2C audiences.
This role requires a deep understanding of branding principles, strong project and stakeholder management skills and creative flair.
Key Responsibilities
Brand development and management:
- Lead the execution of comprehensive brand strategies, ensuring a seamless integration of new brands into our portfolio.
- Ongoing brand management that ensures assets remain relevant and engaging to key stakeholders, with all products, services and communications falling under the defined brand parameters.
- Collaborate with cross-functional teams to review, evolve, create and maintain all brand documents, communicating updates effectively to key stakeholders
Content development:
- Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts.
- Take charge of photography and videography shoots, overseeing the entire process to update assets across channels.
- Develop captivating B2C social media content, enhancing brand presence and audience engagement.
Research and analytics:
- Leverage guest feedback to provide actionable recommendations and updates, ensuring marketing activities resonate with our audience.
- Conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market.
Marketing activations:
- Support new lounge openings by coordinating brand activations, photography sessions, updates on third-party channels, and stakeholder communications.
- Organize industry events in line with Airport Dimensions' business development strategy, collaborating with event organizers and engaging key stakeholders.
- Manage end-to-end social media ownership for B2C channels, creating and monitoring engaging content, and addressing inquiries to enhance brand presence.
Performance management:
- Generate routine reports on campaign performance metrics.
- Conduct organic social media reporting, analysing key metrics to enhance strategy and engagement.
Knowledge, skills, and experience required
- Experience working in brand or marketing
- Experience across the full brand journey from inception to ongoing brand management
- Ability to manage a varied workload and influence and manage marketing piers and senior stakeholder
- Social media capabilities and knowledge of social media management platforms
- Creative skills across design and copywriting with a keen eye for detail. Comfortable using Adobe creative suite
- Good communicator, proactive, assertive and able to use initiative. Not afraid to challenge and make recommendations.
- Experience working in the travel or hospitality industry would be preferred, but other service-based experience would be relevant
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com
We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.
- Division
- Airport Dimensions
- Locations
- London
- Remote status
- Hybrid Remote
London
About Collinson
We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.
© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557
Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.
Marketing Manager
Great role for a Senior Marketing Executive or Manager, with social media and copywriting skills, and passion for the travel/hospitality space.
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