Technical Account Director
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Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.
The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.
We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.
Purpose of the job
We are seeking a dynamic and experienced Account Director, proficient in Salesforce, to join our team. As an Account Director, you will play a pivotal role in nurturing and expanding our client relationships, leading a team of account managers, and driving the growth of our loyalty agency. You will collaborate closely with clients to understand their unique needs, develop strategies, and oversee the execution of loyalty marketing campaigns using marketing automation and communications.
Key Responsibilities
Client Relationship Management:
• Build and maintain strong relationships with key clients, serving as their primary point of contact. Understand client objectives, challenges, and goals to develop tailored loyalty & communication strategies that leverage SFMC, SFLM, and SF CRM.
Strategic Planning:
• Collaborate with clients to develop comprehensive loyalty strategies that align with their business objectives, utilising SFMC, SFLM, and SF CRM. Create and present strategic proposals and plans that incorporate these Salesforce solutions and personalised communications.
Campaign Execution:
• Oversee the execution of marketing automation and communication campaigns using SFMC, SFLM, SF CRM, ensuring they are delivered on time, on budget, and meet client expectations. Work closely with cross-functional teams to achieve campaign success, with a focus on personalised messaging within the Salesforce ecosystem.
Data Analysis:
• Utilise data analytics within SFMC, SFLM, and SF CRM to measure campaign performance and provide insights for optimising loyalty programs. Identify areas for improvement and implement strategies to enhance results, including personalised communication & loyalty strategies within Salesforce.
Budget Management:
• Manage client budgets effectively, ensuring efficient allocation of resources within the Salesforce ecosystem to maximize ROI, especially in the area of personalised communications.
New Business Development:
• Identify opportunities for upselling and expanding services with existing clients within the Salesforce ecosystem. Actively seek new business opportunities and contribute to business growth, with an emphasis on personalised communication and loyalty solutions leveraging SFMC, SFLM, and SF CRM.
Reporting and Presentation:
• Prepare and deliver regular reports and presentations to clients, showcasing campaign performance, insights, and recommendations for improvement, including the impact of personalised communications.
Seamless Cross-Functional Coordination:
• Together, we orchestrate a seamless coordination with cross-functional teams, including Business Solutions, Professional Services, Sales, Salesforce experts, and Travel Experiences specialists. By working closely with these teams, we ensure that loyalty programs are not only meticulously designed but also flawlessly executed and optimised within the Salesforce & Collinson ecosystem.
Knowledge, skills and experience required
- Proven experience in account management and leadership roles within the loyalty marketing, marketing automation, or communications industry, with expertise in Salesforce Marketing Cloud (SFMC), Salesforce Loyalty Management (SFLM), and Salesforce Customer Relationship Management (SF CRM).
- Strong understanding of SFMC, SFLM, SF CRM, marketing automation tools, and technologies.
- Excellent communication, presentation, and negotiation skills, with expertise in crafting personalized communication strategies within the Salesforce ecosystem.
- Data-driven mindset with the ability to analyse and interpret data within SFMC, SFLM, and SF CRM, especially as it relates to personalized communications.
- Ability to build and maintain client relationships within the Salesforce ecosystem.
- Strong leadership and team management skills.
- Results-oriented with a track record of meeting and exceeding targets.
- Creative problem-solving skills and a strategic mindset.
- Proficiency in Microsoft Office Suite, CRM software, and Salesforce solutions (SFMC, SFLM, SF CRM).
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com
We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.
London
About Collinson
We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.
© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557
Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.
Technical Account Director
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