Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

What Does a Regional Head of Marketing-Peru Do:

We’re looking for a dynamic and experienced Head of Marketing to lead the execution of our marketing strategy in the Latin America region. You will play a critical role in accelerating brand growth, supporting commercial expansion, and ensuring our regional marketing activity is insight-led and locally resonant. 

Reporting into the VP, Global Marketing and partnering closely with the LATAM commercial leads, this role will oversee regional brand marketing plans across our growing portfolio. You’ll balance strategic thinking with hands-on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences. 

This role does not have direct reports, but you will act as a functional leader- collaborating across multiple teams and engaging with stakeholders at all levels, including senior leadership. You must be comfortable operating independently, influencing cross-functional teams, and driving initiatives forward in a matrixed, fast-paced environment.

What You'll Do:

Regional Strategy & Planning

·       Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives.

·       Partner with cross-functional teams to support new market entries, lounge openings, and commercial initiatives.

·       Utilize global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences.

• Translate regional traveler insights, guest feedback and seasonal dynamics into clear activation priorities by market.

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Brand & Creative Oversight     

·       Using global brand standards, lead regional brand management ensuring campaigns and assets are produced and remain relevant and engaging.

·       Ensure consistent brand expression across all touchpoints, from signage to advertising campaigns.

·       Localize creative materials and brief regional assets where needed in line with brand guidelines.

• Ensure the in‑market customer experience aligns with the brand promise, partnering with operational stakeholders to deliver cohesive on-site and digital journeys.

Content & Campaigns

·       Manage regional content across paid, owned and earned channels 

·       Guide local campaign development, from brief through to delivery and performance review

·       Support regional trade and lifestyle PR activity, including relationships with travel media and influencers, ensuring consistent brand voice and reputational alignment

·       Work with agencies and vendors to support execution as needed

Stakeholder Engagement & Functional Leadership

·       Work closely with regional commercial, operations, and global marketing teams to deliver shared goals

·       Influence stakeholders and manage cross-functional delivery without direct line authority

·       Confidently engage with senior leaders, partners, and external agencies

• Build and maintain relationships across the regional travel ecosystem (e.g., airport stakeholders, tourism boards and industry organizations) to strengthen brand visibility and partnership relevance

Insights & Reporting

·       Analyze and report the effectiveness of marketing initiatives and align with the global marketing team to ensure that we can determine best practice

·       Leverage guest feedback to provide actionable recommendations and updates, ensuring marketing activities resonate with our regional audiences as well as conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market

Budget Management

·       Manage the regional marketing budget, ensuring effective allocation and clear ROI tracking.

·       Ensure marketing investments align with regional growth priorities

·       Partner with commercial stakeholders to align investment choices to market growth opportunities and measurable outcomes

What You'll Need:

·       8+ years’ experience in a marketing role, with at least 2 years in a regional or strategic capacity

·       Proven ability to operate independently, influence cross-functional teams and deliver through others

·       Strong understanding of brand building, stakeholder management, and digital channels

·       Demonstrable experience localising global brand strategy into market-relevant activations across diverse LATAM audiences

·       Excellent interpersonal and communication skills; confident engaging at all levels, including senior leaders

·       Highly organised, with the ability to manage multiple workstreams and deadlines

·       Strong analytical mindset, comfortable using insights and evaluation frameworks to optimise strategy and demonstrate value

·       Experience managing budgets and optimising spend, ensuring effective, value‑driven use of resources

·       Experience working across LATAM markets; fluency in English and Spanish is essential. Portuguese desirable

·       Comfortable with regular regional travel 

Desirable, but not essential:

·       Previous experience in the travel, hospitality or service-based industries

Collinson is an equal opportunity employer and welcomes differences in all their forms including: color, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc.).

If you need any extra support throughout the interview process, then please email us at ushr@collinsongroup.com