Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Purpose of the job

The Senior Digital Marketing Executive plays a key role in managing and optimising digital content across multiple platforms, ensuring that updates are executed with precision, consistency, and in line with business objectives. 

This role involves advanced content management, applying best practices in accessibility, SEO, and optimisation strategies. 

The Senior Digital Marketing Executive serves as a subject matter expert in content management systems (CMS) and champions accessibility standards, collaborating with cross-functional teams to ensure continuous improvement and innovation in digital publishing.

Key Responsibilities

Advanced Content Management & Maintenance

· Manage, update, and optimise digital content across CMS platforms, ensuring adherence to best practices in web standards, SEO, and accessibility.

· Lead the coordination of complex content updates across multiple websites, apps, and microsites, ensuring consistency with technical, design, and brand standards.

· Oversee the implementation of content changes, ensuring compliance with accessibility guidelines such as WCAG, and optimising for usability and inclusivity.

SEO, Accessibility & Content Optimisation

· Ensure all content updates are fully optimised for search engines and are accessible to all users, in line with SEO best practices and accessibility standards.

· Take the lead in ensuring digital content meets the latest accessibility guidelines, including WCAG, and work to integrate inclusive design principles into all updates and changes.

· Work closely with analytics and customer experience teams to track, test, and refine digital content, ensuring the most effective user experiences across platforms.

· Recommend and execute testing strategies to improve content layouts, navigation, and interaction points, ensuring accessibility is prioritised in all tests.

Collaboration & Leadership

· Collaborate with cross-functional teams, including developers and product teams, to ensure that content changes are implemented smoothly, efficiently, and in compliance with all relevant standards.

· Act as the lead CMS subject matter expert, advising teams on best practices for content updates, accessibility improvements, and digital optimisation.

· Guide the delivery of content updates, overseeing quality assurance processes to ensure accuracy, brand consistency, and compliance with both SEO and accessibility requirements.

Continuous Learning & Development

· Stay updated on emerging trends in digital publishing, content management, SEO, and accessibility, ensuring all practices remain current and effective.

· Mentor and provide guidance to junior team members or other stakeholders on best practices in CMS use and accessibility.

Knowledge, skills, and experience required

Essential

· Bachelor’s degree in marketing, communications, or a related field.

· At least 4 years of experience in digital publishing, content management, or a related field, with a proven track record in managing complex digital platforms.

· Expert knowledge of content management systems (CMS) and advanced web publishing best practices

· Strong understanding of SEO principles and advanced knowledge of web accessibility standards such as WCAG.

· Excellent attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

· Strong communication and leadership skills, with a collaborative approach to cross-functional teamwork.

Desirable

· Experience with CMS platforms such as Contentful, WordPress, Sitecore, or similar systems.

· Experience with A/B testing and optimisation techniques.

· Proficiency in HTML and CSS for advanced content updates.

· Familiarity with UX/UI principles and experience with digital design optimisation.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com