Market and Customer Insights Analyst
We are offering......
- Hybrid work arrangement (work from home/office)
- 16 weeks Maternity / 14 days Paternity Full Paid Leave
- Discretionary Bonus
- Free Priority Pass Membership (unlimited airport lounge access)
- And more......
About this role...…
As part of the Strategy Team, the candidate’s work will feed into and support the strategic development and decision making process for the business. For that reason, fluency, accuracy and ability to interpret data and insights is key to their success.
Competitor and Airport Insights
- Track and communicate airport and competitor news and insights
- Undertake desk research on competitors and support the development of competitor or profiles and analysis
- Research and track performance trends and developments across target airports including AI applications
- Create an accessible library of competitor content, metrics and insights
- Coordinate with colleagues undertaking similar work to ensure alignment and synergies
- Leverage existing AI tools to enhance insight outputs (process, analysis, presentation, visualization etc.) and make recommendations for the strategic application of AI tools to transform our competitor insight capability
Airport Experience (AX) Research Program
- Adopt and support annual and ongoing development of the AX Program
- Manage / support initial program analysis and outputs
- Support the strategic (project based) and execute the tactical application of AI tools to enhance AX outputs, driving both process efficiencies and enhanced outputs
- Recommendations for enhancements and future development
- Migration of the AX data model to the data lake
- Ongoing ad hoc requests support
Data Lake Support
- Identifying and proposing new sources of market data which may support our wider insight ambitions
- Provide analytical and business support to data lake projects as defined and agreed
- Lounge Profile Register project support
- Act as project support and input AI subject matter expertise on how AI and Machine Learning can enhance data lake outputs
Static Information Management
- Own and maintain a register of static data about the lounges and other business areas, so as to ensure that accurate data and a single source of the truth is accessible, both manually and in automated form
- Make recommendations as to how static data can be better managed and developed across the business and how AI tools can be applied to drive greater efficiency and accuracy with this process
Other
- Maintain a globally accessible library of insight content and resources
- Other ad hoc insight and desk research projects as briefed
- Provide ad hoc analyses support for products and projects
- Monitor related external AI developments and their potential application and impact on AD
- Support management, admin and BD task as required from time to time (e.g. BD / Pitch administration and support)
You might fit for the role if you have...…
- Tertiary qualified in business, analysis or travel /tourism related fields
- 2 – 5 years’ experience relevant experience in the airport, travel and insights sectors
- A strong analytical mind and a love for numbers, with strong business interpretation skills
- Advanced MS Excel and analytics skills and other relevant software such as Tableau / Power BI and SQL would be advantage
- Passionate about travel and airport hospitality
- Fluent English, articulate with stylist written / spoken skills
- Confident and comfortable to work with senior management and to be able to respectfully challenge them where your insights work supports
- Creativity with generating outputs and documents
- Experience with and passion for working with AI tools and the role they can play in the business
- Division
- Airport Dimensions
- Locations
- Hong Kong
- Remote status
- Hybrid
Hong Kong
About Collinson
We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.
© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557
Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.
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