PR and Executive Communications Copywriter, Global
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the role
This global position will help take the brand’s written communications to the next level – working closely with the Senior PR and Communications Manager and our Global PR agency to ensure efficiency, accuracy and creativity across all PR-related communications. This includes but is not limited to drafting of press releases, reactive/proactive media statements, welcome addresses at media roundtables, and executive briefing and profiling documents.
The role will also support with the crafting of content designed to elevate the profiles of our C-Suite executives (shaping, authentic idiosyncratic deliverables that remain aligned with brand tone of voice and guidelines). Helping to proofread, edit and enhance core thought leadership content, and researching and advising the business on key consumer/travel/financial services trends – for inclusion in core media deliverables – will also sit within the remit of this role.
The ideal candidate will have over five years of professional experience and a proven ability to craft compelling content that resonates with target audiences. Experience in a PR agency or within an in-house B2B/B2C Marketing Communications team is required. A solid understanding of the financial services and/or travel-related sectors and related macro/consumer trends is advantageous, as is experience supporting C-Suite executives craft and deliver impactful communications.
Key Responsibilities
- Create high-quality written content, aligned to the global content calendar, designed to engage and inform business, travel, financial services and luxury lifestyle media about key brand-related news. Including but not limited to press releases on fresh thought leadership reports, product launches and key business wins; reactive/proactive media statements; and executive briefings for media engagements.
- Work closely with the Senior PR and Communications Manager on crafting content designed to elevate the profiles of our C-Suite executives (shaping, authentic idiosyncratic deliverables that remain aligned with brand tone of voice and guidelines), in turn positioning select C-Suite employees as informed, inspired and engaging thought leaders.
- Help take our written communications to the next level by proofreading, editing and enhancing core deliverables for media, ensuring accuracy, clarity and a consistent, brand-aligned tone of voice; ensuring target audiences remain engaged and informed.
- Research and stay up-to-date on key consumer/travel/financial services trends, sharing findings with the wider Corporate Communications team and sharing ideas for content topics that result in the ongoing creation of relevant and engaging content.
- Support with the repurposing of media deliverables across other owned channels, where appropriate – for instance, ensuring a recorded interview between a C-Suite executive and editor of a tier 1 media outlet is shared on the brand’s LinkedIn profile, and further amplified via a written post on the featured executive’s profile. Helping to circulate external engagements with internal audiences to keep them informed and inspired will also be part of the role.
Knowledge, Skills and experience required
- Strong experience in a PR agency or in-house Marketing Communications team.
- Excellent written and spoken English language skills. Strong portfolio of written work showcasing experience in PR-related and executive content. Ideally in the travel or financial services sectors.
- Ability to write in a variety of styles, plus expertise in adapting core content to amplify across owned channels; ensuring each version authentically presents the person or brand the content is being attributed to.
- Extremely creative, collaborative, with exceptional stakeholder and communication skills.
- University degree in relevant topic, eg Marketing, English, Journalism, or equivalent professional qualification.
- Outstanding organisational skills with the ability to work to strict deadlines and manage multiple projects simultaneously within a dynamic and growing business.
- A team player, ideally with experience of working with colleagues at all levels. Experience of working with C-Suite is advantageous.
- Self-motivated with high level of initiative and strong sense of ownership.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com
- Division
- Marketing
- Role
- Marketing
- Locations
- Cape Town
Cape Town
About Collinson
We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.
© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557
Registered address : 3 More London Riverside, London, SE1 2AQ, United Kingdom.
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