Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.


We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.


Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

The role:

Commercial Market Director – Lead Growth Across the Nordics

Are you a senior commercial leader with deep knowledge of the Nordics market? Do you thrive in driving growth, forging strategic partnerships, and leading high-performing teams?
We are  seeking a Commercial Market Director to oversee and expand our presence in the Nordic region. This is a high-impact leadership role, responsible for commercial strategy, market development, and client success across key verticals including financial services, travel, and insurance.

Key Responsibilities:

Drive revenue growth and gross margin performance in the Nordics, aligned with regional and global strategies.

Lead execution of market-specific plans, tailoring global propositions to meet local customer and partner needs.

Build and expand strategic relationships with key stakeholders, clients, and industry bodies across Sweden, Norway, Denmark, and Finland.

Identify emerging opportunities in the Nordic market to shape and launch new products and propositions.

Collaborate with global teams in business development, partnerships, product, operations, and marketing to deliver on business objectives.

Represent Collinson across industry forums, maintaining a strong and credible presence in the region.

Ideal Candidate:

10+ years of senior leadership experience, including Managing Director or Commercial Director roles in global or regional businesses.

Strong understanding of the commercial, consumer, and competitive landscape in the Nordics.

Proven track record in developing business, leading client engagements, and delivering commercial success in matrixed environments.

Well-networked in financial services, insurance, and/or travel sectors within the Nordic region.

Experienced in sales leadership, team development, and high-level stakeholder management.

Excellent communication and influencing skills, both in English and ideally one Nordic language.

Why Join Collinson?

We serve over 500 million customers worldwide through loyalty, lifestyle, and travel experiences. As Commercial Market Director – Nordics, you’ll be instrumental in shaping our growth strategy in one of Europe’s most dynamic markets.

Ready to lead our expansion in the Nordics?
Apply now to become a key part of Collinson’s international success story.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com