Company

Our values form the foundation of our business, and the Collinson company culture is built around these values that help to shape a long-term, financially successful enterprise for both our customers and employees. They are summarized across four pillars: Act smarter, Do the right thing, One team, and Be insight-led. 

Collinson’s journey started over 30 years ago, when our chairman, Colin Evans, was Managing Director of IAPA, a global travel benefits business with a history stretching back to 1963.  

Once formed, Collinson was further strengthened by the acquisition of established companies that allowed us to expand on our offerings.  

We have a team of more than 2,000 employees serving over 5 million own customers each year. In 2020 Collinson was included in both the Top Track 100 and the Profit Track 100 lists from the Sunday Times.  

Purpose of the job

As a senior email delivery executive, you will contribute to the design, configuration and delivery of products and solutions across the Oracle Eloqua tool as well as responsible for managing and optimizing email marketing campaigns. This role is focused on ensuring the flawless execution and optimal performance of our email marketing campaigns on the Eloqua platform. You should have extensive experience in email delivery, a strong understanding of Eloqua, and a commitment to maintaining high delivery standards.

Key Responsibilities

• Oversee the end-to-end delivery of email marketing campaigns using the Eloqua platform, ensuring all emails are sent accurately and on schedule.
• Continuously monitor and improve email deliverability rates, identifying and resolving any issues that may impact inbox placement.
• Manage and maintain high-quality email lists, ensuring data integrity and compliance with segmentation strategies.
• Diagnose and resolve technical issues related to email delivery, including bounce rates, spam filters, and blacklisting.
• Ensure all email communications adhere to relevant regulations and best practices, including CAN-SPAM, GDPR, and other data privacy laws.

• Conduct thorough testing and QA of emails to ensure correct rendering across different email clients and devices.

• Collaborate with marketing, IT, and customer support teams to align email delivery with broader business goals and resolve any interdepartmental issues.

• Educate and train team members on best practices and advanced techniques for ensuring email deliverability and compliance.

• Identify opportunities to streamline and enhance the email delivery process, implementing new tools and methodologies as needed.

• Collaborate with the marketing team to define campaign objectives and requirements. This will involve assisting the technical account management team with scoping for any new work and defining efforts for new requests.

Knowledge, skills and experience required

Certs

• Oracle Eloqua Marketing 2023 Implementation Professional (required for access)
• Eloqua certification and certifications related to email deliverability and data privacy are highly desirable.

Required

• Minimum of 5 years of experience in email marketing, with at least 3 years of specialized experience in email deliverability using Eloqua.
• Expert knowledge of Eloqua, including troubleshooting and optimizing for deliverability. Familiarity with email authentication protocols such as DKIM, SPF, and DMARC.
• High attention to detail with a focus on accuracy and quality in all aspects of email delivery.
• Proven ability to diagnose and resolve complex technical issues quickly and effectively.
• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.

Desirable

• Experience working with JIRA, Confluence and Microsoft Teams

Person Specification

• High level of accuracy and attention to detail, excellent follow through and reliability

• Exceptional customer focus and ability to work under pressure; ability to maintain awareness of and seek to meet the needs and wants of the customer without being prompted.

• Ability to bridge communications between technical and business focussed groups.

• Effective and Skilled listener with ability to remain focussed whether engaged face-to-face or on a multi-time-zone international forum.

• A creative, innovative person that likes getting stuck in and is keen to learn and grow.

• Analytical mindset including strong data acumen.

• Ability to work in a lean and agile fashion while dealing with frequently changing priorities.

• Ability to operate independently in a proactive manner.

• Experience dealing with conflicts and managing resolutions while maintaining a professional and composed demeanour.

• Excellent people skills

• Flexible on process but committed to impact.

• Data and tech savvy

• Passionate about marketing automation and innovation around it